Keynote: Cristina Burzako, CEO, MOVISTAR PLUS+

Cristina Burzako, CEO de Movistar Plus+, lidera una de las compañías audiovisuales más relevantes del ámbito europeo. En esta entrevista conoceremos su visión estratégica respecto al contexto global y las claves del relanzamiento de Movistar Plus+, la nueva OTT que se define a través de su apuesta decidida por la producción original y una oferta integral que reúne los mejores contenidos de ficción, entretenimiento y deporte en una combinación única en nuestro mercado.


Auditorio (Casa del Lector)


5 de octubre (jueves)


11:30 - 12:00


Cristina Burzako


Cristina Burzako

Cristina is Movistar+ CEO, Board Member at Buendia Estudios and Advisor at Deusto Business School. Catalyst for transformation for high perfoming and customer centric teams, resulting in growing, more productive and happier companies. With +15 years experience as Board Member and C-Level on Marketing (she became CMO and Board Member at the age of 29) at top companies on Media, Telecom, Entertainment and Mass Market, Cristina has led profound transformation processes reshaping those companies via innovative, and people centric leadership practices. She was also part of the Council responsible for selling CANAL+ and for the subsequent integration within Telefonica. She is an organizational and cultural changemaker and has broad international experience managing +30 businesses for up to 13 different markets and she has lived in different countries. Cristina has led more than +3k people over time, she is Telefónica Diversity Champion and she mentors high performing younger talents in the company. Furthermore, she is a passionate and skilled Keynote speaker and has made hundreds of presentations in front of big audiences. Cristina has been awarded as ¨2022 Best Professsional Career¨by Cinco Días (Economic & Financial Media Brand), “2021 Top Women Leader in Europe” by Ad-Age, she was “The most admired CMO in Spain” in 2020 by the prestigious industry award Scopen, 2019 Prizewinner of “The Best Marketing Career” by the recognized EFI Jury Association, 2018 “Best Marketing Professional of the Year” by the Spanish Marketing Association, “Woman to Follow 2018” and she is also member of “Women to Watch Programme 2018” by PWC.


María Rúa Aguete

Senior Director, OMDIA (UK)

María Rúa Aguete

Maria Rua Aguete leads the strategic development of the media team and manages its day-to-day operations, tracking the continuing evolution of global service providers and operators. Maria first created the team while at Screen Digest, which became part of IHS Markit. The team’s research on service providers is deep and extensive, leveraging long-standing relationships with operators in all of the 70+ markets covered by the group, resulting in the most comprehensive source of television and operator market intelligence in the world. Maria is also a regular contributor to various reports, including the European Cable Yearbook, and she has led or has been a significant contributor to many consulting projects for high-profile media and technology companies, including the market-launch and purchase plans of an emerging television group, a Latin America DTT platform for a major channel group, and a satellite pay-TV provider for a private equity group. She has also performed commercial due diligence on a cable TV components business for a major international bank; a competitive review and strategic analysis for a major international channel operator; a comprehensive review of investment opportunities in the European cable market for a venture capital group; and a market report and due diligence on a localization services (dubbing/subtitling) company for an investment bank. Maria has collected many accolades throughout a storied career, and she is one of only 11 Technology Fellows named by IHS Markit during her time at the company, an honor that recognizes her deep expertise and exceptional standing within the analyst community. Maria holds a first class degree in economics and business studies from Vigo University in Spain, and an MBA from Cardiff Business School in Wales. She is a regular speaker at events like IBC and Mobile World Congress.

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