{"id":32861,"date":"2026-08-10T18:20:36","date_gmt":"2026-08-10T16:20:36","guid":{"rendered":"https:\/\/iberseriesplatinoindustria.com\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/"},"modified":"2026-07-30T11:04:14","modified_gmt":"2026-07-30T09:04:14","slug":"keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success","status":"publish","type":"conferencias","link":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/","title":{"rendered":"Keynote Jos\u00e9 Antonio Ant\u00f3n: Constant transformation, the secret to Atresmedia&#8217;s success"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today&#8217;s highly competitive audiovisual market, the greatest risk is not taking risks\u2014it is becoming complacent and repeating the patterns of the past. Atresmedia has secured its position at the top by becoming the driving force behind its own disruption, constantly reinventing itself and completely redefining the lifecycle of its productions and content. Every project is conceived from the outset with a hybrid vision, designed to thrive across both linear television and atresplayer. This strategic flexibility also enables the company to maximize the value of its content through international partnerships with major players such as VIX, Disney+, Netflix, ZDF and ITV. Atresmedia has demonstrated that collaborating with global streaming platforms does not weaken a brand; rather, it significantly amplifies the ambition and global reach of locally produced drama.    <br\/><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":32860,"parent":0,"menu_order":0,"template":"","categoria_conf":[256],"tematica_pro":[263],"fecha_conf":[257],"sala":[258],"class_list":["post-32861","conferencias","type-conferencias","status-publish","has-post-thumbnail","hentry","categoria_conf-keynote","tematica_pro-business-innovation","fecha_conf-coming-soon","sala-coming-soon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keynote Jos\u00e9 Antonio Ant\u00f3n: Constant transformation, the secret to Atresmedia&#039;s success | Iberseries Platino Industria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keynote Jos\u00e9 Antonio Ant\u00f3n: Constant transformation, the secret to Atresmedia&#039;s success | Iberseries Platino Industria\" \/>\n<meta property=\"og:description\" content=\"In today&#8217;s highly competitive audiovisual market, the greatest risk is not taking risks\u2014it is becoming complacent and repeating the patterns of the past. Atresmedia has secured its position at the top by becoming the driving force behind its own disruption, constantly reinventing itself and completely redefining the lifecycle of its productions and content. Every project [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Iberseries Platino Industria\" \/>\n<meta property=\"og:image\" content=\"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2026\/07\/2026_MINIATURAS_PROGRAMACION_KEYNOTE_JOSE_ANTONIO_ANTON-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\\\/\",\"url\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\\\/\",\"name\":\"Keynote Jos\u00e9 Antonio Ant\u00f3n: Constant transformation, the secret to Atresmedia's success | Iberseries Platino Industria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/2026_MINIATURAS_PROGRAMACION_KEYNOTE_JOSE_ANTONIO_ANTON-2.jpg\",\"datePublished\":\"2026-08-10T16:20:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/2026_MINIATURAS_PROGRAMACION_KEYNOTE_JOSE_ANTONIO_ANTON-2.jpg\",\"contentUrl\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/2026_MINIATURAS_PROGRAMACION_KEYNOTE_JOSE_ANTONIO_ANTON-2.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conferencias\",\"item\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/conferencias\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Keynote Jos\u00e9 Antonio Ant\u00f3n: Constant transformation, the secret to Atresmedia&#8217;s success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/#website\",\"url\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/\",\"name\":\"Iberseries Platino Industria\",\"description\":\"Festival\",\"publisher\":{\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/#organization\",\"name\":\"Iberseries Platino Industria\",\"url\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-iberseriesV2.svg\",\"contentUrl\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-iberseriesV2.svg\",\"width\":675,\"height\":287,\"caption\":\"Iberseries Platino Industria\"},\"image\":{\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keynote Jos\u00e9 Antonio Ant\u00f3n: Constant transformation, the secret to Atresmedia's success | Iberseries Platino Industria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/","og_locale":"en_US","og_type":"article","og_title":"Keynote Jos\u00e9 Antonio Ant\u00f3n: Constant transformation, the secret to Atresmedia's success | Iberseries Platino Industria","og_description":"In today&#8217;s highly competitive audiovisual market, the greatest risk is not taking risks\u2014it is becoming complacent and repeating the patterns of the past. Atresmedia has secured its position at the top by becoming the driving force behind its own disruption, constantly reinventing itself and completely redefining the lifecycle of its productions and content. Every project [&hellip;]","og_url":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/","og_site_name":"Iberseries Platino Industria","og_image":[{"width":1920,"height":1080,"url":"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2026\/07\/2026_MINIATURAS_PROGRAMACION_KEYNOTE_JOSE_ANTONIO_ANTON-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/","url":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/","name":"Keynote Jos\u00e9 Antonio Ant\u00f3n: Constant transformation, the secret to Atresmedia's success | Iberseries Platino Industria","isPartOf":{"@id":"https:\/\/iberseriesplatinoindustria.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/#primaryimage"},"image":{"@id":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/#primaryimage"},"thumbnailUrl":"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2026\/07\/2026_MINIATURAS_PROGRAMACION_KEYNOTE_JOSE_ANTONIO_ANTON-2.jpg","datePublished":"2026-08-10T16:20:36+00:00","breadcrumb":{"@id":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/#primaryimage","url":"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2026\/07\/2026_MINIATURAS_PROGRAMACION_KEYNOTE_JOSE_ANTONIO_ANTON-2.jpg","contentUrl":"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2026\/07\/2026_MINIATURAS_PROGRAMACION_KEYNOTE_JOSE_ANTONIO_ANTON-2.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/keynote-jose-antonio-anton-constant-transformation-the-secret-to-atresmedias-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/iberseriesplatinoindustria.com\/"},{"@type":"ListItem","position":2,"name":"Conferencias","item":"https:\/\/iberseriesplatinoindustria.com\/conferencias\/"},{"@type":"ListItem","position":3,"name":"Keynote Jos\u00e9 Antonio Ant\u00f3n: Constant transformation, the secret to Atresmedia&#8217;s success"}]},{"@type":"WebSite","@id":"https:\/\/iberseriesplatinoindustria.com\/#website","url":"https:\/\/iberseriesplatinoindustria.com\/","name":"Iberseries Platino Industria","description":"Festival","publisher":{"@id":"https:\/\/iberseriesplatinoindustria.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iberseriesplatinoindustria.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/iberseriesplatinoindustria.com\/#organization","name":"Iberseries Platino Industria","url":"https:\/\/iberseriesplatinoindustria.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iberseriesplatinoindustria.com\/#\/schema\/logo\/image\/","url":"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2022\/06\/logo-iberseriesV2.svg","contentUrl":"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2022\/06\/logo-iberseriesV2.svg","width":675,"height":287,"caption":"Iberseries Platino Industria"},"image":{"@id":"https:\/\/iberseriesplatinoindustria.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/conferencias\/32861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/conferencias"}],"about":[{"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/types\/conferencias"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/media\/32860"}],"wp:attachment":[{"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/media?parent=32861"}],"wp:term":[{"taxonomy":"categoria_conf","embeddable":true,"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/categoria_conf?post=32861"},{"taxonomy":"tematica_pro","embeddable":true,"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/tematica_pro?post=32861"},{"taxonomy":"fecha_conf","embeddable":true,"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/fecha_conf?post=32861"},{"taxonomy":"sala","embeddable":true,"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/sala?post=32861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}