{"id":37313,"date":"2026-09-23T02:26:42","date_gmt":"2026-09-23T00:26:42","guid":{"rendered":"https:\/\/iberseriesplatinoindustria.com\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/"},"modified":"2026-09-24T00:29:22","modified_gmt":"2026-09-23T22:29:22","slug":"talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit","status":"publish","type":"conferencias","link":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/","title":{"rendered":"Talk: From Intuition to Intelligence. Unlocking the Next Dimension of Content Monetization. IwantIt"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For decades, the audiovisual industry has relied heavily on intuition to unlock the commercial value of its content. Brands invest in product placement, platforms monetise their audiences through advertising, and viewers constantly signal what interests them. Yet the content itself has never been treated as a structured source of commercial intelligence.  <\/p>\n\n<p class=\"wp-block-paragraph\">This session explores how the industry\u2019s next step lies in understanding content in a completely new way, rather than increasing advertising pressure. By turning what appears on screen into structured data, platforms can measure interest in individual elements, create interactive experiences, make advertising more relevant through contextual insights and open up new ways for platforms, advertisers and content owners to generate revenue. <\/p>\n\n<p class=\"wp-block-paragraph\">Drawing on IwantIt\u2019s vision and technology, the session will explore why Content Intelligence is poised to become a major new strategic layer for the audiovisual industry.<\/p>\n","protected":false},"featured_media":37298,"parent":0,"menu_order":0,"template":"","categoria_conf":[],"tematica_pro":[],"fecha_conf":[275],"sala":[294],"class_list":["post-37313","conferencias","type-conferencias","status-publish","has-post-thumbnail","hentry","fecha_conf-september-30","sala-plaza-matadero"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Talk: From Intuition to Intelligence. Unlocking the Next Dimension of Content Monetization. IwantIt | Iberseries Platino Industria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talk: From Intuition to Intelligence. Unlocking the Next Dimension of Content Monetization. IwantIt | Iberseries Platino Industria\" \/>\n<meta property=\"og:description\" content=\"For decades, the audiovisual industry has relied heavily on intuition to unlock the commercial value of its content. Brands invest in product placement, platforms monetise their audiences through advertising, and viewers constantly signal what interests them. Yet the content itself has never been treated as a structured source of commercial intelligence. This session explores how [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/\" \/>\n<meta property=\"og:site_name\" content=\"Iberseries Platino Industria\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-23T22:29:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2026\/09\/2026_MINIATURAS_PROGRAMACION_CHARLA_B.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\\\/\",\"url\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\\\/\",\"name\":\"Talk: From Intuition to Intelligence. Unlocking the Next Dimension of Content Monetization. IwantIt | Iberseries Platino Industria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/2026_MINIATURAS_PROGRAMACION_CHARLA_B.jpg\",\"datePublished\":\"2026-09-23T00:26:42+00:00\",\"dateModified\":\"2026-09-23T22:29:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/2026_MINIATURAS_PROGRAMACION_CHARLA_B.jpg\",\"contentUrl\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/2026_MINIATURAS_PROGRAMACION_CHARLA_B.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/en\\\/conferencias\\\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conferencias\",\"item\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/conferencias\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Talk: From Intuition to Intelligence. Unlocking the Next Dimension of Content Monetization. IwantIt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/#website\",\"url\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/\",\"name\":\"Iberseries Platino Industria\",\"description\":\"Festival\",\"publisher\":{\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/#organization\",\"name\":\"Iberseries Platino Industria\",\"url\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-iberseriesV2.svg\",\"contentUrl\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-iberseriesV2.svg\",\"width\":675,\"height\":287,\"caption\":\"Iberseries Platino Industria\"},\"image\":{\"@id\":\"https:\\\/\\\/iberseriesplatinoindustria.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Talk: From Intuition to Intelligence. Unlocking the Next Dimension of Content Monetization. IwantIt | Iberseries Platino Industria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/","og_locale":"en_US","og_type":"article","og_title":"Talk: From Intuition to Intelligence. Unlocking the Next Dimension of Content Monetization. IwantIt | Iberseries Platino Industria","og_description":"For decades, the audiovisual industry has relied heavily on intuition to unlock the commercial value of its content. Brands invest in product placement, platforms monetise their audiences through advertising, and viewers constantly signal what interests them. Yet the content itself has never been treated as a structured source of commercial intelligence. This session explores how [&hellip;]","og_url":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/","og_site_name":"Iberseries Platino Industria","article_modified_time":"2026-09-23T22:29:22+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2026\/09\/2026_MINIATURAS_PROGRAMACION_CHARLA_B.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/","url":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/","name":"Talk: From Intuition to Intelligence. Unlocking the Next Dimension of Content Monetization. IwantIt | Iberseries Platino Industria","isPartOf":{"@id":"https:\/\/iberseriesplatinoindustria.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/#primaryimage"},"image":{"@id":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/#primaryimage"},"thumbnailUrl":"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2026\/09\/2026_MINIATURAS_PROGRAMACION_CHARLA_B.jpg","datePublished":"2026-09-23T00:26:42+00:00","dateModified":"2026-09-23T22:29:22+00:00","breadcrumb":{"@id":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/#primaryimage","url":"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2026\/09\/2026_MINIATURAS_PROGRAMACION_CHARLA_B.jpg","contentUrl":"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2026\/09\/2026_MINIATURAS_PROGRAMACION_CHARLA_B.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/iberseriesplatinoindustria.com\/en\/conferencias\/talk-from-intuition-to-intelligence-unlocking-the-next-dimension-of-content-monetization-iwantit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/iberseriesplatinoindustria.com\/"},{"@type":"ListItem","position":2,"name":"Conferencias","item":"https:\/\/iberseriesplatinoindustria.com\/conferencias\/"},{"@type":"ListItem","position":3,"name":"Talk: From Intuition to Intelligence. Unlocking the Next Dimension of Content Monetization. IwantIt"}]},{"@type":"WebSite","@id":"https:\/\/iberseriesplatinoindustria.com\/#website","url":"https:\/\/iberseriesplatinoindustria.com\/","name":"Iberseries Platino Industria","description":"Festival","publisher":{"@id":"https:\/\/iberseriesplatinoindustria.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iberseriesplatinoindustria.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/iberseriesplatinoindustria.com\/#organization","name":"Iberseries Platino Industria","url":"https:\/\/iberseriesplatinoindustria.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iberseriesplatinoindustria.com\/#\/schema\/logo\/image\/","url":"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2022\/06\/logo-iberseriesV2.svg","contentUrl":"https:\/\/iberseriesplatinoindustria.com\/wp-content\/uploads\/2022\/06\/logo-iberseriesV2.svg","width":675,"height":287,"caption":"Iberseries Platino Industria"},"image":{"@id":"https:\/\/iberseriesplatinoindustria.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/conferencias\/37313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/conferencias"}],"about":[{"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/types\/conferencias"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/media\/37298"}],"wp:attachment":[{"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/media?parent=37313"}],"wp:term":[{"taxonomy":"categoria_conf","embeddable":true,"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/categoria_conf?post=37313"},{"taxonomy":"tematica_pro","embeddable":true,"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/tematica_pro?post=37313"},{"taxonomy":"fecha_conf","embeddable":true,"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/fecha_conf?post=37313"},{"taxonomy":"sala","embeddable":true,"href":"https:\/\/iberseriesplatinoindustria.com\/en\/wp-json\/wp\/v2\/sala?post=37313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}