{"id":37715,"date":"2026-09-26T20:59:36","date_gmt":"2026-09-26T18:59:36","guid":{"rendered":"https:\/\/iberseriesplatinoindustria.com\/ponentes-iber\/eva-m-baltes\/"},"modified":"2026-09-27T19:48:48","modified_gmt":"2026-09-27T17:48:48","slug":"eva-m-baltes","status":"publish","type":"ponentes-iber","link":"https:\/\/iberseriesplatinoindustria.com\/en\/ponentes-iber\/eva-m-baltes\/","title":{"rendered":"Eva M. Balt\u00e9s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Especialista en negocio y monetizaci\u00f3n de contenidos. Durante nueve a\u00f1os llev\u00f3 el P&amp;L de monetizaci\u00f3n de Orange TV Espa\u00f1a: televisi\u00f3n de pago, FAST y OTT para 700.000 hogares. Sus palancas: producto, precio, ventanas, agregaci\u00f3n e inversi\u00f3n. Investiga y escribe sobre la econom\u00eda del audiovisual.   <\/p>\n\n<p class=\"wp-block-paragraph\">Trabajo centrado en la arquitectura de negocio de los servicios audiovisuales: monetizaci\u00f3n por capas, estrategia de precio y ventanas, agregaci\u00f3n, ciclo de vida del cliente e inversi\u00f3n en contenido. Combina una d\u00e9cada de decisiones operativas con P&amp;L en un operador de televisi\u00f3n de pago y OTT con una base anal\u00edtica propia sobre la evoluci\u00f3n del mercado espa\u00f1ol y europeo. <\/p>\n","protected":false},"featured_media":37714,"parent":0,"menu_order":0,"template":"","ocultar":[],"ponente-destacado":[],"class_list":["post-37715","ponentes-iber","type-ponentes-iber","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eva M. 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