Perfil de acreditado

From K Drama to Short Form: A New Horizon for IP Collaboration

The global media landscape is shifting, with the Korean market leading the way towards fandom-centered IPs. This session will feature a case spotlight on Whynot Media, showcasing how they’ve expanded their short-form dramas into immersive FMV games and IP franchises. As AI accelerates hyper-personalization, the panel will conclude by highlighting the critical importance of fostering a dedicated fandom and building a compelling IP universe for future content success.   

DÓNDE

Sala Plató (Cineteca)

CUÁNDO

1 de octubre

HORARIO

16:30-17:15

Ponentes

Eunyoung OH

CEO
EO Content Group
Korea

Minseok Lee

CEO
Whynot Media
Korea

Miyoung Byung

Team Director
Korea Creative Content Agency
Spain

Oh Ji Ho

Actor
Korea

Modera

Kwon Hojin

Head of Department
SBS
Korea