Perfil de acreditado

Foco Ficción: estrategias de producción y nuevos modelos de contenido

Claves de negocio e innovación

¿Y si pudieras leer la mente de quienes deciden qué se ve hoy en televisión? Responsables de desarrollo y commissioning editors comparten sus estrategias editoriales, sus proyectos en marcha y los modelos de producción que buscan activamente. Descubre qué formatos, géneros y temáticas marcan su agenda, cómo conectan con las audiencias jóvenes en el entorno digital y cómo abordan las fórmulas híbridas de financiación para compartir riesgos y potenciar las IP globales. Una oportunidad única para entender las prioridades del mercado y conectar directamente con los líderes clave que están moldeando el futuro de la ficción.

DÓNDE

Auditorio (Casa del Lector)

CUÁNDO

30 de septiembre

HORARIO

12:00 - 12:45

Video on Demand

Exclusivamente para acreditados. Disponible desde 24 horas después de su celebración hasta el 24 de octubre en la plataforma virtual.

Ponentes

Elly Vervloet

International Drama Expert
VRT
Bélgica

Elly Vervloet

Elly’s responsibility is to set up international co-productions and represent VRT as a strong drama partner internationally. Elly is currently Chair of EBU’s Fiction Experts Group. Until June, she was the Chair of New8, the drama collaboration between eight European Public Broadcasters. VRT is the public broadcaster of the Flemish Community in Belgium. It is a media organization oriented towards all Flemish citizens, with a special focus on the diversity and uniqueness of the Flemish audience. VRT presents high-quality and distinctive content in the areas of information, culture, education, entertainment and sports. VRT reaches 90% of all Flemish people, every single week. Consequently, VRT can be seen as a relevant player that has a major societal impact and can contribute to a pluralistic debate, thus strenghtening democracy.

Michele Zatta

Commissioning Editor in Charge of International Coproductions
RAI
Italia

Michele Zatta

Michele Zatta starts his career in Rai as co-Headwriter of Italy’s first soap «Un posto al sole». In 2008 he is hired as commissioning editor and Head of international coproductions. He has developed and produced «The name of the rose», «The red doo»r, «The hunter», «The sea beyond», RaiPlay’s biggest success ever Rai Fiction has been building up its portfolio of major international co-productions over the last years. Among the others large-scale projects are the Medici saga, My Brilliant Friend, based on the worldwide literary phenomenon of Elena Ferrante’s novels series; The Name of the Rose, TV adaptation of Umberto Eco’s best seller. Since 2018, Rai Fiction is part of the European Alliance together with France Télévisions (France) and ZDF (Germany) aimed to produce quality TV series that can represent an European alternative to the new streaming players.

Morad Koufane

Head of International Coproductions and Acquisitions
France Television
Francia

Morad Koufane

Licenciado en Ciencias Políticas y Derecho Audiovisual, Morad Koufane acumula 30 años de experiencia en medios. Hoy dirige Drama Internacional y Jóvenes Adultos en France Télévisions. La empresa, que es el primer grupo audiovisual de Francia, especialmente en términos de audiencia, agrupa, entre otros, a las cadenas France 2, France 3 y sus canales locales, France 4, France 5, France Info, la plataforma france.tv, así como a las cadenas de ultramar de la cadena La 1re.

Juliane Choinière

Head of Scripted Content
Crave | Bell Média
Canadá

Juliane Choinière

Head of Scripted Content at Crave/Bell Media, Juliane Choinière leverages Development and Production for french language bold dramas. She leads major international co-productions (In memoriam 2 w/ Spain & Belgium) and flagship Crave hits (Empathie, So Long, Marianne, Bon Cop Bad Cop franchise). Crave is the largest Canadian-owned streamer delivering an unparalleled content offering with a globally renowned slate of premium original series, HBO and Max Originals, STARZ, Hollywood hit movies, and iconic series including FRIENDS, THE OFFICE, and more. Crave is available directly to Canadians at Crave.ca, via iOS and Android, and other platforms (Amazon Fire TV, Prime Video Subscriptions, Android TV, Apple TV, Chromecast, Roku, Smart TVs, consoles) and participating TV service providers. Crave is from Bell Media, Canada’s leading media and entertainment company.

Modera

Irene Jiménez

Cofundadora y periodista
Audiovisual451
España

Irene Jiménez

Cofundadora de Audiovisual451, el medio sobre la industria española del cine y la televisión. Colaboradora de Broadcast International. Audiovisual451 cubre toda la actualidad sobre el negocio del cine y la TV en España, a través de artículos, entrevistas y presencia en mercados y festivales nacionales e internacionales.