Accredited Profile

Fiction Focus: Production Strategies and New Content Models

Business & Innovation

What if you could read the minds of those deciding what makes it onto television today? Development executives and commissioning editors share their editorial strategies, current projects and the production models they are actively seeking.
Discover the formats, genres and themes shaping their agendas, how they connect with younger audiences in the digital landscape, and how they approach hybrid financing models to share risk and strengthen global IP. A unique opportunity to understand market priorities and connect directly with the key industry leaders shaping the future of fiction.

WHERE

Auditorio (Casa del Lector)

WHEN

September 30

TIME

12:00 - 12:45

Video on Demand

Exclusively for accredited people. Available from 24 hours after its celebration until October 24 on the virtual platform.

Speakers

Elly Vervloet

International Drama Expert
VRT
Belgium

Elly Vervloet

Elly’s responsibility is to set up international co-productions and represent VRT as a strong drama partner internationally. Elly is currently Chair of EBU’s Fiction Experts Group. Until June, she was the Chair of New8, the drama collaboration between eight European Public Broadcasters. VRT is the public broadcaster of the Flemish Community in Belgium. It is a media organization oriented towards all Flemish citizens, with a special focus on the diversity and uniqueness of the Flemish audience. VRT presents high-quality and distinctive content in the areas of information, culture, education, entertainment and sports. VRT reaches 90% of all Flemish people, every single week. Consequently, VRT can be seen as a relevant player that has a major societal impact and can contribute to a pluralistic debate, thus strenghtening democracy.

Michele Zatta

Commissioning Editor in charge of International Coproductions
RAI
Italy

Michele Zatta

Michele Zatta starts his career in Rai as co-Headwriter of Italy’s first soap “Un posto al sole”. In 2008 he is hired as commissioning editor and Head of international coproductions. He has developed and produced “The name of the rose”, “The red doo”r, “The hunter”, “The sea beyond”, RaiPlay’s biggest success ever

Morad Koufane

Head of International Coproductions and Acquisitions
France Television
France

Morad Koufane

Licenciado en Ciencias Políticas y Derecho Audiovisual, Morad Koufane acumula 30 años de experiencia en medios. Hoy dirige Drama Internacional y Jóvenes Adultos en France Télévisions. La empresa, que es el primer grupo audiovisual de Francia, especialmente en términos de audiencia, agrupa, entre otros, a las cadenas France 2, France 3 y sus canales locales, France 4, France 5, France Info, la plataforma france.tv, así como a las cadenas de ultramar de la cadena La 1re.

Juliane Choinière

Head of Scripted Content
Crave | Bell Média
Canada

Juliane Choinière

Head of Scripted Content at Crave/Bell Media, Juliane Choinière leverages Development and Production for french language bold dramas. She leads major international co-productions (In memoriam 2 w/ Spain & Belgium) and flagship Crave hits (Empathie, So Long, Marianne, Bon Cop Bad Cop franchise). Crave is the largest Canadian-owned streamer delivering an unparalleled content offering with a globally renowned slate of premium original series, HBO and Max Originals, STARZ, Hollywood hit movies, and iconic series including FRIENDS, THE OFFICE, and more. Crave is available directly to Canadians at Crave.ca, via iOS and Android, and other platforms (Amazon Fire TV, Prime Video Subscriptions, Android TV, Apple TV, Chromecast, Roku, Smart TVs, consoles) and participating TV service providers. Crave is from Bell Media, Canada’s leading media and entertainment company.

Moderator

Irene Jiménez

Journalist and co-founder
Audiovisual451
Spain

Irene Jiménez

Irene Jiménez is a journalist specializing in the television industry and a co-founder of Audiovisual451, a leading media outlet for film and television professionals in Spain. Founded in 2012 by Irene Jiménez and David Sequera, it has more than 40,000 followers on social media thanks to the news, articles, and interviews it publishes daily.