Fiction Focus: Production Strategies and New Content Models

Elly’s responsibility is to set up international co-productions and represent VRT as a strong drama partner internationally. Elly is currently Chair of EBU’s Fiction Experts Group. Until June, she was the Chair of New8, the drama collaboration between eight European Public Broadcasters. VRT is the public broadcaster of the Flemish Community in Belgium. It is a media organization oriented towards all Flemish citizens, with a special focus on the diversity and uniqueness of the Flemish audience. VRT presents high-quality and distinctive content in the areas of information, culture, education, entertainment and sports. VRT reaches 90% of all Flemish people, every single week. Consequently, VRT can be seen as a relevant player that has a major societal impact and can contribute to a pluralistic debate, thus strenghtening democracy.

Michele Zatta starts his career in Rai as co-Headwriter of Italy’s first soap “Un posto al sole”. In 2008 he is hired as commissioning editor and Head of international coproductions. He has developed and produced “The name of the rose”, “The red doo”r, “The hunter”, “The sea beyond”, RaiPlay’s biggest success ever

Head of Scripted Content at Crave/Bell Media, Juliane Choinière leverages Development and Production for french language bold dramas. She leads major international co-productions (In memoriam 2 w/ Spain & Belgium) and flagship Crave hits (Empathie, So Long, Marianne, Bon Cop Bad Cop franchise). Crave is the largest Canadian-owned streamer delivering an unparalleled content offering with a globally renowned slate of premium original series, HBO and Max Originals, STARZ, Hollywood hit movies, and iconic series including FRIENDS, THE OFFICE, and more. Crave is available directly to Canadians at Crave.ca, via iOS and Android, and other platforms (Amazon Fire TV, Prime Video Subscriptions, Android TV, Apple TV, Chromecast, Roku, Smart TVs, consoles) and participating TV service providers. Crave is from Bell Media, Canada’s leading media and entertainment company.