Accredited Profile

JustWatch. From Data to Decision: Intent-Based Marketing

Business & Innovation

In a content-saturated ecosystem of entertainment, user intent is the most valuable signal. Discover how an intent-based approach turns user signals and taste based behavior into more efficient marketing campaigns: connecting every title with the audiences that’s actually looking for it.

WHERE

Auditorio (Casa del Lector)

WHEN

September 29

TIME

9:30 - 10:30

Video on Demand

Exclusively for accredited people. Available from 24 hours after its celebration until October 24 on the virtual platform.

Speakers

Ingke Purrmann

Co-Founder & Chief Revenue Officer (CRO)
JustWatch Media
Germany