The rise of microdrama is opening up new avenues for developing intellectual property, experimenting with more agile production models, and connecting with increasingly fragmented audiences. The format, which has taken both production companies and platforms by surprise, raises many questions. How are studios assessing this format? What opportunities does it offer independent producers and screenwriters? How does it coexist with traditional platforms?
Representatives from studios, production companies and specialized companies will share why they decided to embrace this format, how they are approaching it, the challenges they have encountered and the lessons they have learned along the way. Drawing on these experiences, they will explore how microdrama is beginning to become part of content strategies, which business models are emerging, and what growth prospects it offers for the Ibero-American market.
