Accredited Profile

AI in Action: New Production Models

Artificial Intelligence

Film, television and advertising are undergoing a transformation that is unlocking unprecedented speed, scale and creative freedom. What happens when AI joins the creative team? This session explores the impact of generative AI on creative processes, workflow optimisation, production models and commercial strategies. Discover what this shift means for production companies, how businesses are reorganising and how you can position your company for the future.

WHERE

Auditorio (Casa del Lector)

WHEN

October 1

TIME

10:30 - 11:00

Video on Demand

Exclusively for accredited people. Available from 24 hours after its celebration until October 24 on the virtual platform.

Speakers

Erik Barmack

CEO & Founder
Wild Sheep Content
United States

Erik Barmack

Erik Barmack, founder of Wild Sheep Content, has 25+ years in TV, digital media & global production. Former Netflix VP/Head of Intl Originals, he oversaw hits like The Witcher & Casa de Papel. He also founded AI in Hollywood and authors Reel AI for The Ankler.

Johann Choron

Partnerships & Gen AI Lead for Film & TV
Google EMEA
France

Johann Choron

As Google’s Partnerships & Gen AI Lead for Film & TV, Johann sits at the cutting-edge intersection of technology and the creative economy. He acts as a vital bridge between tech innovators and the creative community, partnering with Europe’s leading artists, studios, and broadcasters.