Inside Banijay’s Scripted Strategy: The Engine Behind Global IP

Carolina Bang es productora de cine y cofundadora de Pokeepsie Films junto a Álex de la Iglesia. Con más de una veintena de créditos, ha impulsado títulos como El Bar, Perfectos desconocidos, 30 monedas y la saga Culpables, uno de los mayores éxitos internacionales de Prime Video. Pokeepsie Films (Banijay Iberia), productora de Álex de la Iglesia y Carolina Bang, es uno de los sellos de género más activos del audiovisual español. Con más de 25 títulos, produce cine y series para salas, plataformas y mercado internacional, entre ellos destacan 30 monedas y la saga Culpables.

Simone Oliveira es Directora de Desarrollo y Nuevos Negocios en A Fábrica (Banijay Entertainment). Con más de 25 años de experiencia, lideró Globo Filmes y participó en más de 400 proyectos audiovisuales, impulsando coproducciones, alianzas estratégicas y nuevos negocios en cine y televisión. A Fábrica es una de las principales productoras audiovisuales de Brasil y forma parte de Banijay Entertainment, uno de los mayores grupos globales de medios y entretenimiento. Desarrolla y produce contenidos premium para cine, televisión, plataformas de streaming y microdramas. Su catálogo incluye éxitos como Pedaço de Mim, primera producción brasileña en alcanzar el Top 1 global de Netflix entre los títulos de habla no inglesa, además de películas, series y documentales realizados para los principales players de la industria audiovisual.

Maria Grazia Vairo is a 30+ year industry veteran, who joined Groenlandia as Chief Content Officer almost a year ago. Previously, Maria Grazia was a senior executive at Eagle Pictures, Italy’s leading independent distribution company for over 23 years. Groenlandia is a leading Film and TV production co. and one the most dynamic on the Italian landscape. Founded by Matteo Rovere and Sydney Sibilia, two fledgling filmmakers who had the ambition to craft compelling, stimulating, yet entertaining stories bringing value nationally and internationally. Quality, creativity, innovation, talent recognition along with a commitment to making economically and environmentally sustainable productions are at the heart of Groenlandia’s development. Italian remake of Machos Alfa, Uomini Veri and Lidia Poet were produced by Groenlandia, both on Netflix.

Steve Matthews is the Head of Scripted, Creative, at Banijay. Before joining Banijay Entertainment, Matthews was VP Executive Producer, Scripted, at HBO Europe, where his portfolio included Pustina, Umbre, Blinded By The Lights, Uspjeh, The Sleepers, Foodie Love, Gösta, 30 Coins. Imagining and delivering high-quality, multi-genre IP that was born locally and travels globally, the business offers the best stories told the best way, and represents some of the biggest global brands in the market including Survivor, Big Brother, Peaky Blinders, MasterChef, Good Luck Guys, Rogue Heroes, Marie Antoinette, Mr Bean, The Summit, Black Mirror, Deal or No Deal Island, and The Fifty among others. Built on independence, creative freedom, collaborative entrepreneurialism, and commercial acumen, Banijay Entertainment and Banijay Live, operate under the direction of CEO Marco Basetti