Accredited Profile

Keynote José Antonio Antón: Constant transformation, the secret to Atresmedia’s success

Business & Innovation

In today’s highly competitive audiovisual market, the greatest risk is not taking risks—it is becoming complacent and repeating the patterns of the past. Atresmedia has secured its position at the top by becoming the driving force behind its own disruption, constantly reinventing itself and completely redefining the lifecycle of its productions and content. Every project is conceived from the outset with a hybrid vision, designed to thrive across both linear television and atresplayer. This strategic flexibility also enables the company to maximize the value of its content through international partnerships with major players such as VIX, Disney+, Netflix, ZDF and ITV. Atresmedia has demonstrated that collaborating with global streaming platforms does not weaken a brand; rather, it significantly amplifies the ambition and global reach of locally produced drama.

WHERE

Coming soon

WHEN

Coming soon

TIME

Speakers

José Antonio Antón

General Manager
Atresmedia
Spain

José Antonio Antón

José Antonio Antón (Madrid, 1976) is the CEO of Atresmedia Audiovisual. He holds a bachelor’s degree in Audiovisual Communication and a master’s degree in Film and Television from UCLA. He oversees all of the group’s audiovisual divisions: television, streaming, distribution, and content production. Atresmedia is Spain’s leading media group and the only audiovisual company with key positions in all the sectors in which it operates—television, radio, the Internet, film, third-party production, and training—through its flagship brands.