YouTube has established itself as a key strategic partner for film and television companies across EMEA and Latin America, demonstrating how collaboration between digital platforms and traditional media drives mutual success. In this keynote, Pedro Pina will explore how YouTube fuels audience growth, expands traditional business models, unlocks new value from existing intellectual property, and enhances the global visibility of premium content.
Following the keynote, a panel featuring leading executives from broadcasters, distributors and the creator economy will join the discussion. Together, they will examine how traditional media and digital platforms can work hand in hand to reinvent formats, engage younger audiences that are increasingly difficult to reach, and unlock new revenue opportunities by maximizing the value of content on YouTube.
