For decades, the audiovisual industry has relied heavily on intuition to unlock the commercial value of its content. Brands invest in product placement, platforms monetise their audiences through advertising, and viewers constantly signal what interests them. Yet the content itself has never been treated as a structured source of commercial intelligence.
This session explores how the industry’s next step lies in understanding content in a completely new way, rather than increasing advertising pressure. By turning what appears on screen into structured data, platforms can measure interest in individual elements, create interactive experiences, make advertising more relevant through contextual insights and open up new ways for platforms, advertisers and content owners to generate revenue.
Drawing on IwantIt’s vision and technology, the session will explore why Content Intelligence is poised to become a major new strategic layer for the audiovisual industry.