Accredited Profile

Vertical & Viral: The Rise of Microdrama

Business & Innovation

The explosion of vertical dramas and the emergence of specialized platforms have revolutionized global content consumption. Entertainment is now measured in seconds and consumed with just one hand.

In this session, producers, studios, microseries platform executives, and screenwriters who have made the leap to short-form content reveal the secrets to engaging audiences through hyper-condensed storytelling. They explore which types of content work, what buyers are looking for, and which direct monetization strategies are proving successful. Looking ahead to 2027, what changes are on the horizon, and what strategic opportunities could they create for the traditional entertainment industry?

WHERE

Auditorio (Casa del Lector)

WHEN

October 1

TIME

9:30 - 10:00

Video on Demand

Exclusively for accredited people. Available from 24 hours after its celebration until October 24 on the virtual platform.

Speakers

Marcela Kartaszewicz

Head of Communications
DramaBox
United States

Marcela Kartaszewicz

Marcela Kartaszewicz es Head of Communications en DramaBox. Ejecutiva de comunicaciones con más de 25 años de experiencia en música, cine, series, streaming y videojuegos, ha liderado equipos de PR globales en Warner Bros., Netflix y Walt Disney Studios, liderando campañas para exitosas franquicias. DramaBox es una plataforma pionera de entretenimiento vertical que redefine la narrativa en la era mobile-first mediante historias diseñadas para una audiencia global.

Sasha Tkachenko

Head of Studio
My Drama by Holywater Tech
Chipre

Sasha Tkachenko

Sasha Tkachenko is the Head of Studio at My Drama by HOLYWATER TECH, specializing in vertical and traditional scripted content. Previously General Producer at Novy Channel (Starlight Production, Ukraine), she brings 15+ years of experience in broadcast and digital media and content production. HOLYWATER TECH is an AI-first technology company reshaping entertainment by pairing creators’ imagination with AI efficiency to bring stories to life and deliver them to global audiences. Its content ecosystem reaches over 100 million users and includes My Drama, the #1 vertical streaming app among U.S. and European companies; My Passion, the leading independent digital book publishing platform in the same markets; and My Muse, a platform for vertical series produced with the support of generative AI. In 2025, HOLYWATER TECH was recognized as one of the fastest-growing startups in Europe.

Pedro Lopes

Managing Director of Content
SPi
Portugal

Pedro Lopes

Guionista, creador, productor y el creador de Glória, la primera serie portuguesa para Netflix. Pedro se centra en historias que combinan una identidad local con resonancia global y en el desarrollo de proyectos capaces de traspasar fronteras a través de coproducción y distribución internacionales. SPi desarrolla proyectos internacionales y es pionera en Portugal en producciones para plataformas de streaming, como «Glória», la primera serie original portuguesa de Netflix. Desde 2017 produce series de ficción, sitcoms y documentales en coproducción con partners internacionales.

Moderator

Pina Mezzera

Editor
C21 Media
Spain

Pina Mezzera

Pina Mezzera is a journalist specializing in the international television industry. She is currently the editor of Cveintiuno, the Spanish-language division of the leading trade publication, C21. Previously, she worked for a decade at the Latin American publication TodoTVNews, where she developed and led “Originals,” its section focused on television fiction production. She has also taught college courses on writing and audiovisual fiction and holds a master’s degree in screenwriting.