The son of actress Leonora Ruffo and producer Ermanno Curti, he joined the company in the second half of the 1980s. In 2000, he founded Minerva Pictures Group, and in 2007, Minerva Pictures Group incorporated the historic Gruppo Minerva International through a merger.

As a digital publisher, in 2014 Minerva founded Film&Clips, the best free and legal cinema channel on YouTube in Italy and among the top in Europe, with over 12 million total subscribers across more than 90 vertical channels. A vast ecosystem that offers a growing audience complete films, documentaries, clips, trailers, and TV series in various languages.