Expert in International Formats and Markets, Creativity, and Executive Production. She has served as Director of International Markets and Communications, Head of Programming, Head of New Projects, Director of Content, and Fiction Coordinator. She has worked at networks such as Telecinco and CLMTV and at production companies such as Mandarina, Inspira Content, and Stil KommuniKation. She holds a Ph.D. “Cum Laude” in Audiovisual Communication from the Complutense University of Madrid, is a professor at Francisco de Vitoria University and Carlos III University of Madrid, and also teaches masterclasses at CEU in Valencia and in master’s programs at ECAM, VIU, and the University of Valladolid. She has written and contributed to several books, including *¿Qué es eso del formato?* (Gedisa), *Diccionario de Teorías Narrativas I y II* (Caligrama), and *El Entretenimiento en España* (Laertes), among others.