The International Audiovisual Market (MAI)

International Audiovisual Market (MAI): the place where business is done

The International Audiovisual Market (MAI) is the leading meeting and networking hub for institutions, companies and professionals in the audiovisual sector. Linked to the Iberscreenings section, it promotes the sale of completed works, the presentation of new content and the premiere of audiovisual productions in Spanish and Portuguese aimed at global audiences.

The market area of Iberseries & Platino Industria has established itself as a strategic space for generating business opportunities, strengthening brand visibility and facilitating high-value professional connections. At its most recent edition, the MAI expanded its reach by incorporating new countries and creating private zones and spaces designed to optimise business meetings in a more comfortable, streamlined and efficient manner.

Furthermore, various exhibitors took part in the ‘Corner País’, an area that brings together organisations from the same country in a single space with the aim of boosting the international promotion of their audiovisual industry, showcasing their talent and raising awareness of their suppliers’ specialised services in the global market.

At its most recent edition, the event once again welcomed a large delegation from countries such as Argentina, Colombia, Chile and Mexico, amongst others. Furthermore, the international presence was strengthened by the participation of countries such as Turkey, India, China and South Korea, the latter being highlighted as the ‘Country in Focus’ for this edition.