Accredited Profile

The Madrid Effect: Creativity, Industry and Global Financing

Territory Focus

In recent years, Madrid has evolved from being merely a filming location into one of the leading driving forces of the European audiovisual industry. Its ability to attract major international productions, nurture talent and export projects worldwide has firmly established the city as an undisputed industry hub.
In this session, prominent creators and producers with close ties to Madrid’s audiovisual industry come together to explore the present and future of the sector. An essential overview of the current state of creativity and the industry, emerging production challenges, and the key financing strategies for series and films with ambitions to succeed in the global market.

WHERE

Sala Plató (Cineteca)

WHEN

September 29

TIME

17:00 - 17:30

Session sponsored by

Video on Demand

Exclusively for accredited people. Available from 24 hours after its celebration until October 24 on the virtual platform.

Speakers

Jaume Banacolocha

CEO
Diagonal Tv
España

Jaume Banacolocha

Jaume Banacolocha es cofundador, CEO y productor ejecutivo de Diagonal TV, productora de ficción integrada en Banijay Iberia. Con una larga trayectoria en la televisión española, ha participado en la producción ejecutiva de series como El súper, Amar en tiempos revueltos y Ventdelplà

Manuel Gómez Pereira

Film Director & Screenwriter
Spain

Merche Herranz

Managing Director
LaZona
Spain

Merche Herranz

Directora general de LAZONA. Licenciada en Administración y Dirección de empresas, Máster en Asesoría de empresa con especialidad en asesoría fiscal por CEU Business School y Programa de Desarrollo Directivo por IESE Trabajó durante 10 años como consultora en las áreas contable y fiscal. LAZONA nace en 2003 como productora de artes audiovisuales y escénicas, aunando cine, series y teatro. En 2023 amplía su horizonte con la creación de una nueva línea de distribución cinematográfica con LAZONA Pictures y una productora afincada en el País Vasco, LAZONA Zinema. Desde entonces y con la previsión del presente año, habrá producido casi 30 películas, 4 series, estrenado más de 70 obras de teatro y distribuido 12 largometrajes. En todo este recorrido, el grupo ha combinado tanto éxitos de taquilla, como de crítica y premios.

Moderator

Raúl Torquemada

Director Madrid Film Office
Ayuntamiento de Madrid
Spain

Raúl Torquemada

Director of the Madrid Film Office – Madrid City Council. He holds a Bachelor’s degree in Information Sciences from the Complutense University of Madrid and a Master’s degree in Audiovisual Business Management from Carlos III University. He has more than 25 years of experience in the audiovisual sector, focusing on the creation and launch of new projects, fostering synergies, and engaging the various departments of the companies where he has worked across the board. Since November 2021, he has served as Director of the Madrid Film Office. Previously, he built his professional career by overseeing projects for the Teatro Real, Atresmedia, Como Produzco, Teknoland, Canal Satélite Digital, and Televisión Castilla y León, where he served as director of Castilla y León Radio.