The workshop, led by producer Leonardo Zimbrón, will bring together Ibero-American audiovisual industry professionals at Matadero Madrid to work on creative strategies, business models and the development of fiction projects with a market-oriented vision.
Iberseries & Platino Industria announces the selection of the projects that will participate in the workshop “Thinking Like a Producer: Creative Business Strategy”, a new activity joining the programme of the event’s sixth edition, which will be held in person at Matadero Madrid over two days.
The training is designed to strengthen the development of audiovisual projects from a creative, industrial and market perspective, providing producers, directors, screenwriters and executives working in development with tools to enhance their projects and devise business models adapted to the current context of the Ibero-American market.
The workshop will be led by Leonardo Zimbrón, a producer with extensive experience in film and television and current SVP of Co-Production at 3Pas Studios, the production company founded by Eugenio Derbez and Ben Odell. Throughout his career, Zimbrón has worked with companies and platforms such as Warner Bros., Sony Pictures, Netflix and Amazon MGM Studios, participating in productions including Nosotros los Nobles, Club de Cuervos and Cada Minuto Cuenta.
The programme will be divided into two thematic sessions: “Creative Strategy in Development – Market Vision from Day 1”, focused on strengthening projects from their earliest stages by incorporating elements with commercial and audience potential; and “Business Models”, dedicated to reviewing traditional and emerging approaches to financing, producing and positioning audiovisual projects in the international market.
The selected projects, listed below, include proposals from 15 countries: Argentina, Belgium, Canada, Chile, Colombia, Cuba, Ecuador, Spain, the United States, Italy, Mexico, Panama, Peru, Uruguay and Venezuela, whether as productions or co-productions, reflecting the diversity and international character of Ibero-American audiovisual creation:
Amateur, Victoria Montes-Niño, series, Spain.
Antes de la cena, Concepción Taboada Fernández, feature film, Mexico.
Aroma de Casablanca, Claudia Parra, feature film, Mexico, Colombia.
Arpía, Jean Paul Vizuete, series, Panama, Canada.
Blister, Alberto Masliah, series, Spain, Argentina.
Cora, María Eugenia Ferrer, feature film, Argentina.
Desde las cuerdas del corazón, Edwin Anderson Rodríguez Gutiérrez, feature film, Colombia.
Discobox, Beatriz Flores Silva, feature film, Belgium, Uruguay.
El caracol, Julieta Fabre, series, Argentina.
El hijo de la jefa, Evangelina Rojas, feature film, Spain.
Elías, Gonzalo Oyarce Cortés, series, Chile.
Holy Guaca, Eduardo Arango, feature film, Colombia.
Inocente, Antonio Sarria, series, Peru, Mexico.
Intensas (Ser o no ser), Andrea Undurraga, series, Chile.
La celda, Luismi Elizondo, series, Spain.
La funeraria, Lorena Escalante, feature film, Mexico.
La Streamer más buscada, Paula Moneta, miniseries, Argentina.
La tarotista, Rossana Silvia Arau Corona, series, Mexico, Spain.
Los delitos invisibles, Raul Antonio Caballero Carreto, series, Mexico.
Muñeca, Paula Estrada, feature film, Ecuador, Colombia.
Pincel con sangre, Malu Zayon, feature film, Cuba, Italy, United States.
Por qué volvías cada verano, Valeria Bistagnino, feature film, Argentina, Spain.
Peso muerto, Suzel Torre Hutt, feature film, Mexico.
Privier, Nicolas Tuozzo, series, Argentina.
Remedio, Miguel Alcantud, series, Mexico.
Seis, Jimena Villarroel, series, Ecuador.
Sin esos papeles estoy muerto, Claudia Parra, feature film, Colombia.
This initiative further strengthens Iberseries & Platino Industria’s commitment to creating spaces for networking, training and professional development that respond to the new challenges facing the audiovisual sector, fostering the evolution of projects from a creative and business perspective and strengthening their potential for circulation and connection with the international market.
Iberseries & Platino Industria will take place from 29 September to 2 October 2026 at Matadero Madrid, organised by EGEDA and Fundación Secuoya, in collaboration with FIPCA. It is supported by Madrid Film Office and Madrid Film Region, among other collaborating entities.