The International Audiovisual Market (MAI) is the leading meeting and networking point for institutions, companies, and professionals in the audiovisual sector. Linked to the Iberscreenings section, it promotes the buying and selling of completed works, the presentation of new content, and the premiere of audiovisual productions in Spanish and Portuguese aimed at global audiences.

The market area of Iberseries & Platino Industria has established itself as a strategic space for generating business opportunities, strengthening brand visibility, and facilitating high-value professional connections. In its latest edition, MAI expanded its reach by incorporating new countries and creating dedicated zones and private spaces designed to optimize business meetings in a more comfortable, agile, and efficient way.

Additionally, various exhibitors took part in the Country Corner, an area that brings together entities from the same territory in a single space with the aim of promoting the international visibility of their audiovisual industry, showcasing their talent, and highlighting specialized services offered by their providers in the global market.

In its most recent edition, the event once again featured a strong delegation from countries such as Argentina, Colombia, Chile, and Mexico, among others. It also reinforced its international presence with the participation of territories such as Turkey, India, China, and South Korea, the latter featured as the Country in Focus of the edition.