The workshop “Thinking Like a Producer: Creative Business Strategy” is an activity aimed at strengthening the development of fiction projects from a creative, industrial, and market-oriented perspective.
This new training program, which will be incorporated into the sixth edition of Iberseries & Platino Industria, will take place in person at Matadero Madrid during two days of the event.
It is aimed at producers, directors, screenwriters, and executives linked to development areas who are interested in acquiring tools to enhance audiovisual projects with business models adapted to the current context of the Ibero-American market.
The workshop will be led by Leonardo Zimbrón, a producer with extensive experience in film and television and currently SVP of Co-Production at 3Pas Studios, the production company founded by Eugenio Derbez and Ben Odell.
Throughout his career, Zimbrón has worked with companies and platforms such as Warner Bros., Sony Pictures, Netflix, and Amazon MGM Studios, participating in productions such as Nosotros los Nobles, Club de Cuervos, and Cada Minuto Cuenta.
The workshop program will be developed in two thematic sessions:
- Creative strategy in development – market vision from day one, focused on how to strengthen projects from their earliest stages by incorporating elements with commercial and audience potential.
- Business models, a review of traditional and emerging formulas for financing, producing, and positioning audiovisual projects in the international market.
The organization will select a maximum of 25 participants from the applications received. To participate, each applicant must submit a fiction project (series or feature film) and hold valid professional accreditation for the
event.
The call will remain open until Thursday, June 11, 2026, at 16:00h (GMT+2).
With this new training workshop, Iberseries & Platino Industria reinforces its commitment to professionalization, talent development, and the training of professionals within the Ibero-American audiovisual industry, promoting tools that connect creativity, production, and business sustainability.
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